SXSW is still one of the world’s largest music festival and conference, even if the technology part has surpassed the music part in the number of attendees some years ago. At the music festival more than 2000 bands play and fight for the attention of the total of about 8-10000 music industry people, press and the fans. On top of all the official showcases, there are partiers with live music all over town, many of these more like small festivals in themselves.
Lukas Nelson at the SXSW
2