Just like T Bone Burnett, David Byrne also uses his time and position for other causes than music and film. David Byrne’s project is called Reasons To Be Cheerful, and is a multi media project dealing with different social issues, like education, health, climate, energy, etc. At SXSW he held an engaged and exciting speech on the convergence day about his project.
Every year some famous artist or music personality holds a keynote when the music part of SXSW starts. This year the keynote was held by producer, artist, film maker and ten times Grammy, plus Oscar winning T Bone Burnett as part of the Convergence day, with seminars ans talks for both Music, Film and Interactive delegates. Unlike many of the former keynotes I have heard, he didn’t speak about music at all, but it was at the same time on of the best keynotes I have heard during more than twenty years at SXSW.